Women Mean Business

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Women of Inspiration

Sea Candy Tackle Eco friendly Fishing Lures

Alexandra Zemba is the owner and founder of Sea Candy Tackle Ltd. While participating in KEDCO’s Summer Company program in 2014, she successfully developed her business upon the foundation of her passions for biology, the environment, and sustainable fishing. The most valuable lesson she learned from the Summer Company was the value of networking. While she claims to be a shy individual, she soon learned the how to grow her business through connecting with other professionals and community members in her industry. Taking these steps truly helped her strengthen her products. In order to maintain her success, she focuses on her goals of sustainable fishing practices. As a result, she has successfully educated other members of the fishing community of the importance of her product. Her perseverance and unwavering belief in her product has helped her to push forward.  

read admiral Jennifer Bennett

The story of one woman's rise through the Reserve ranks, from would-be lifeguard to naval commander.

By Kelly Reid

"As soon as someone says you're the first, then you have to be twice as good," says Rear-Admiral Jennifer Bennett, a naval reservist who has steadily risen to meteoric success over her forty years in the Canadian Forces. The first woman to ever achieve the rank of Rear-Admiral in Canada, Bennett calls herself a "reluctant starter" to a military career.

Women of Inspiration

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