Women Mean Business

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Expert's Corner

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~Warren Buffet

60 second elevator pitch tips

The 60 Second Elevator Pitch: An Essential Tool for Marketing Yourself

(Part 2 of a two-part series)

By Elizabeth Sagermann

Making a good first impression is key to growing your business and potential network. Therefore, a concise, snappy one-minute explanation of you and what you offer can become a vital tool for you.

The concept of the 'Elevator Pitch' has been around for many years -what if you got into an elevator where the ride lasts one minute, and there next to you stands someone that you have desperately been trying to connect with? You now have that one, very precious minute to tell them who you are, what you do and what you can do for them.  Sound easy? It's not! It takes time and thought to plan out what you want to convey in a short 200 words, lasting one minute!

time is money concept article

How to get the most value of your day!

The number one complaint I heard from business owners in 2011 went something like this: "I never have enough time". No surprise here. It's a taxing job running a company and, at the end of the day, many of us entrepreneurs are left feeling we just didn't have a chance to do everything we needed to, for optimal business growth.

We've all heard the comparison of the business owner to a hamster on a treadmill. It's a strong picture because many of us have indeed put in those 50 or 60 hour work weeks yet somehow end up feeling we haven't been able to "really do anything."

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