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Expert's Corner

"Knowledge Builds Like Compound Interest"

~Warren Buffet

The Business of Sales

aysha tayab content writer editor

By Aysha Tayab

Karla Brennan Ambassador HotelKarla Brennan, Director of Sales & Marketing, Ambassador Hotel

Driven by the passion to pursue a career that she loves, Karla Brennan has excelled as the Director of Sales & Marketing at the Ambassador Hotel for 2 years. Her efforts to serve as a mentor, friend, and team leader has established a solid place for herself within her 14 years in sales. As a family oriented career woman, being part of a family run business makes her proud to be a part of an organization that allows her to also be a part of the Kingston community. Her genuine persistence and empathetic approach is what helps her to maintain her customer's loyalty and happiness. Her advice for sales success is simple but effective: to be yourself.

"I think that a lot of people are afraid to be themselves because they think they have to be someone else. As I went on in my life and my career, I think that the more true that I am to myself the more successful I am. Nobody wants a version of me, they want to deal with me."

Getting on 'The Google'

Google Search Engine SEO tools tips

by Wil Cleland at Response I.T.

Take It Back to Basics

Getting on 'the Google' is something of a mystery for many, but the reason to be on the first page of Google typically isn't. As most of us know, when someone is looking for a product or service, whether from their phone, or their home or office computer, they are using the Google Search Engine. Google currently holds 67% of the market share on PC searches, and a whopping 83% on Mobile. Most of the time searchers never navigate away from the 1st results page so it is ultimately important that we show up on somewhere on the 1st page for the keywords of our businesses.

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