"Knowledge Builds Like Compound Interest"
The Business of Sales
By Aysha Tayab
Karla Brennan, Director of Sales & Marketing, Ambassador Hotel
Driven by the passion to pursue a career that she loves, Karla Brennan has excelled as the Director of Sales & Marketing at the Ambassador Hotel for 2 years. Her efforts to serve as a mentor, friend, and team leader has established a solid place for herself within her 14 years in sales. As a family oriented career woman, being part of a family run business makes her proud to be a part of an organization that allows her to also be a part of the Kingston community. Her genuine persistence and empathetic approach is what helps her to maintain her customer's loyalty and happiness. Her advice for sales success is simple but effective: to be yourself.
"I think that a lot of people are afraid to be themselves because they think they have to be someone else. As I went on in my life and my career, I think that the more true that I am to myself the more successful I am. Nobody wants a version of me, they want to deal with me."
The 60 Second Elevator Pitch Part 1
The 60 Second Elevator Pitch: An Essential Tool
(Part 1 of a two-part series)
By Elizabeth Sagermann
First impressions are lasting. How many times has your first interaction with someone stayed with you long after parting? When the encounter goes well, you're left wanting more and ready to further explore a service or organization. But in many instances, a negative impression leaves you confused, annoyed, and turned off for good. All business owners should be able to make a great first impression clearly and succinctly—it's essential to growing your network and your business.